Written by Nicholas Henley, Staff Writer Tuesday, 01 September 2009 00:00
Internet SEO Will Get Your California Business the First Click
So you have a website and it tells everyone about your business and what you have to offer, but how well is its SEO? California internet businesses are popping up all over the place and you have a lot of competitors. If your site has been up there awhile and you’ve got a few orders through it but nothing major; have you ever wondered why? There could be several reasons why you haven’t had more orders. Your website could be poorly built and not very attractive. The information on there could be badly written or hard to read, or just plane uninformative. These may all be true but are you even getting traffic to your website in the first place? People can’t critique your site if they don’t know it exists. Just because it is on the web doesn’t mean it will be found. This is where you need SEO. California internet search engines need to find your website.
SEO for California Internet Search Engines
A search engine really has no location. It is floating in cyberspace somewhere. So when I talk about SEO, California internet search engines, I’m referring to what the consumers of California search for. If have a Bike shop and want to market your products online then you need to know what words your potential customers would use to look for what you have. For example, would a potential costumer search the word “mountain bike”? “Mountain bike” could be just right for your shop as you sell every kind of mountain bike available. This word could be too vast for you shop if you specialize in custom mountain bikes only. Your consumers would want to search “custom mountain bike”. There could be another term that refers to your bikes more specifically, either your company name or the style of bikes you customize, which maybe only California consumers would know and search. This is where there is a difference between a California consumer search and a Wisconsin consumer search. This needs to be carefully analyzed and your target market along with the keywords that they would use needs to be discovered. SEO, California internet searches, and your potential customers have to all be connected. This is how you get your business bringing in steady money.
Getting your Site to be the “First Click”
Once you’ve analyzed your target market and come up with the keywords that they’d use, you can begin shaping your website and implementing SEO. California “first click” websites are the websites that get the most traffic. This is where you want to be. You want your potential customers to type in the keywords that they’d use and your website be the first result that they see. Studies show that most people don’t even browse past the first page of search results and they almost always click on the first link given before they click on any others. You want your site to be that first link. This can be achieved by placing the predetermined keywords throughout your website. You do this by writing pieces and articles with these words in them and placing them on your site. If your keyword is “custom maintain bike”, then you may write several small pieces to describe each of the bikes in your shop and be sure that the phrase “custom mountain bike” appears in each description. Your site needs to have the keywords on it more then any other site, in short, you make your site obvious to the search engines with SEO. California Internet surfers will have their own way of searching for things and understanding this gives you the ability to implement your SEO techniques and make your site the “First Click” site.
SEO-California “First Click” Sites need it and more
Ok! You got your site up and your keywords are bringing you traffic like you’ve never seen before. That’s great…but are your visitors sticking around? Are they coming back? Getting your site to be the Number 1 search result in your niche is a great feat but it is by no means the end of your marketing and hard work. Once you get them there you have to keep them. There are several techniques you can use to do this that are not SEO. California “first click” sites that stay on top have very good websites that are user friendly and have great graphics. You want your potential customers to be able to easily purchase your products and at the same time you want them to hang around your website simply because it’s so darn amazing! Achieve this and you can add banners to your site, pay per click ads that pertain to the needs of your customers and fun things like blogs about your company and employees, there are many things that can be done. Putting up the pay per click ads will also generate some extra unexpected income. If a customer sees an ad of something they are interested in on your site, they can click on it and any purchases they make will gain you some cash. The company that they purchase from will give you a percentage of their purchases. The bottom line is, you need to keep your customers happy and give them reasons to come back to your site. Getting them there in the first place is only half the battle!
The theory behind Search Engine Optimization is simple but it takes a seasoned SEO veteran to get the above detailed results. Having someone help may be necessary but you should also study to understand SEO. California “first click” sites will most likely have a good SEO company standing behind them running things. That is what SEOwebGuys does. We take care of everything from the initial analysts to the little pay per click ads found on a site. We are that seasoned veteran you need for your websites SEO. California internet surfers will not only find your website with us, it will be their first click!














