Why Promote a Website?

In order to put the magnitude and the reach of the internet; and the ecommerce explosion into some kind of perspective, lets juts take this number into account, approximately 306,757,314 people reside in US. Even if we were to take one quarter of these people, as internet users (surely nowadays the number is higher) you can see the potential for the huge profit an online business could potentially make. This has to be the reason for the impact the LA website promotion based industry has felt in the last decade.

When you take that same number and calculate it into the world population, there are no limits to a profitable web business. There is no way a real world business can come close to reaching that kind of market. An when you think about it, there is only one way for any online establishment to even attempt to reach that market and that is by optimizing, promoting, advertising and marketing a site to its full capacity. That my friend takes some money, know how, patience and the capacity to think outside the box.

The good news is that when it comes to an online business, search engine optimization (SEO) can encompass the principals of marketing, advertising and promotion, therefore making the process a bit more wallet friendly. The reason for my madness, is simple. There is a rhythm to the entire ecommerce phenomena. Lets brake it down.

• First comes the internet user, without the web surfer there would be no consumer and honestly, no need for the internet.

• Second in line is the Search engine, they rule the millions of websites doing business on line. They are in the business of making money, so they make sure the web user has a pleasant experience. Search engines can also be looked at as the proprietor of each and every website. Mind you that not only are they the so called landlord of each website. Granted rent is cheap, but we are talking about hundreds of thousands of websites they collect from. Let’s also keep in mind that search engines decide the location or the position a website will have, this is known in the industry as ranking, the spot a website has on a search page result. This creates a competitive environment amongst all the websites, making sure they stay on top of their game, or they lose their ranking.

• Coming in third place, are the websites. If you think about it, the websites are made to believe they are of the up most important on the internet equation. In reality, they have to please and abide by the rules and regulations imposed by search engines and they also have to cater to the web visitor, constantly competing for their business, there is no loyalty online. The search engine doesn’t care who ranks first, the internet user doesn’t care which website is at the top of a result page, and they go with whoever is there. The only one that cares about ranking or search page position is the web owner, and for that they pay a price, but the ROI is huge.

Now we have the chain of command and with that we can start to understand how SEO (search engine optimization) is the right choice when planning a successful online business. How does a search engine decide which website ranks the highest? They don’t, well they do but they don’t. Stay with me…a webpage ranks according to popularity, who makes a site popular? The internet user. So, according to this premise, a website has to be optimized for a search engine to find a site and expose it to the internet user. The more times a web visitor visit’s a site the more popular it becomes, therefore the higher the ranking it receives by the search engine.

Wow, the magic has been dispelled. Everything that happens on the internet is done intentionally, strategically and with a definite purpose. Let’s be frank, everyone is out to make a buck or to get something out of the experience of surfing the net. Promoting a website is a technical, precise technique that requires a complete knowledge of how the internet works. And it requires a clear understanding of the audience a website is trying to attract.

It takes a village to raise a successful website. From the onset of a great online business idea, to the cosmetic design of a site, with a visual attraction to the particular taste of a target audience. Every detail has to come together, the color, the use of text, any video or image used needs to coincide. And then there is the SEO who uses keywords and phrases on and off page optimization to ensure a site visibility. And let’s not forget the LA website promotion consultants that are skilled in the world of online marketing.

Let’s go back to the beginning, remember the number of people living in the US 306,757,314, when we factor in the scale, the enormity of this forum it is not surprising that everyone wants a cut. When planning and budgeting for your online business, always make sure you allow for the promotion of your hard work. Online marketing comes with an assortment of tools that allows a website to track a marketing campaigns success, the beauty is that if an online advertising strategy is not meeting your expectations you can change gears at any time. For all of your web needs contact SEOwebGuys.com LA’s website promotion consultants.